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2. Page Title

Requirement

A page title is present in the browser tab that is unique and appropriate to the page content and/or task.

Evaluation Process

Each page on the web has a title, which is shown in the tab of the browser. The title should be Informative, Unique, and Lead with Unique Information. 

The title is valuable information as it provides both a sighted user and a screen reader user a method to know which browser tab is for which content without having to read the entire page. If the page titles for a groups of websites are the same or are not informative, this will hinder people from navigating to the desired tab when multiple tabs are present.

Web browser title bar
Page title of the Stanford Homepage as seen in a browser.

Scoring Guide

  • Pass: Every page title is unique and informative.
  • Partial Fail: The page title is unique but formatted incorrectly (unique information last), or there are a few pages that lack a unique page title.
  • Fail: Page title is not present on any page, or the page title is the same throughout.
  • Not Applicable: This is downloadable software (Mac, Windows, iOS, etc.) rather than a web page.
  • Unknown: This should not be used.

More Information

Find more information about Page titles here:

Relevant WCAG Information

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