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Typography for the Non-Designer

Class Code

ITS-1499

Class Description

Effective immediately in response to COVID-19, most Technology Training classes will be delivered online until further notice.

In advance of each session, Tech Training will provide you with a Zoom link to your class, along with any required class materials.


 

Typographic elements surround us everyday, including logo design, packaging, traffic signs and more. This three-hour course will explore the basics of typography and its use is effective graphic communication.

Prerequisites: None.

Learning Objectives
During this course, participants will have the opportunity to:

  • Understand the importance of typography
  • Gain familiarity with the anatomy of type
  • Develop critical thinking skills
  • Execute a design projects featuring typography

Topics Include:

The Basics of Typography

  • The Anatomy of Type
  • Kerning, Leading and Tracking
  • Type Pairing
  • Project: Create a Text Only Logo

The Next Steps of Typography

  • Indents, Paragraphs, & Justification
  • How to Rag Copy
  • Typographic Grid Systems
  • The Use of Color in Typography

Project: Create a Menu

Outputting Files

  • Exporting PDFs
  • Packaging Files to send to a printer

Requirement: An installation of Adobe Photoshop, or a free trial license



University IT Technology Training classes are only available to Stanford University staff, faculty, students and Stanford Hospitals & Clinics employees. A valid SUNet ID is needed in order to enroll in a class.