When surveying users, it is important to construct the survey so that meaningful results can be obtained, analyzed, and reported. In this class you will learn how to design a survey against an objective and analyze and report results.
Learning Objectives
- How to strategically plan your survey
- Understand the best practices for survey design
- Review collection techniques to get the best response rate
- How to analyze, present and share the findings
- Determine which online tool is best for your survey
Topics Covered
Planning
- Formulating the problem or question to be answered
- Determining the research approach
- Setting objectives for information collection
Design
- Choosing a collection method (Qualtrics, Google Forms, or SurveyMonkey)
- Tips for good visual design
- Types of questions/response alternatives
- Pretesting and pilot testing
- Pitfalls to avoid
- Good question test - is it clear, easy answerable, unbiased?
Collection
- Collecting responses
- Statistical significance
- Improving response rates and retention
Analysis & Reporting
- Filtering and customizing results
- Sharing results
