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Social Media Marketing

Learn how to use popular social media venues like Facebook, Instagram, LinkedIn, and Twitter to grow a following and get your message out. Master the psychology of posting, sharing, and creating viral content.

 

During this course you will have the opportunity to learn:

  • How to develop a workable strategy for posting different kinds of content on the different social media platforms
  • Which audiences use which social media venues
  • How to identify which venues are best for customer service, branding, business networking, customer relationship-building, and more

Topics include:

  • A review of automation tools like Hootsuite so you can save time by posting across multiple platforms at once
  • Who should you target on social media? Creating an audience persona and then selecting the best platforms to focus your time on
  • Facebook posting best practices -- what content gets the most engagement? How does Facebook's algorithm work?
  • Twitter posting best practices -- what voice should you use on Twitter? What makes people retweet? What's the best way to get impressions and followers?
  • LinkedIn and Instagram posting best practices -- how to maximize engagement and understanding each platform's algorithm
  • How to use social media engagement and analytics to listen and learn from your audience
  • How to search optimize a blog post (Search Engine Optimization), and use it as a landing page to achieve your marketing goals
 

Effective immediately in response to COVID-19, all Technology Training classes will be delivered online until further notice.

In advance of each session, Tech Training will provide you with a Zoom link to your class, along with any required class materials.


 

University IT Technology Training classes are only available to Stanford University staff, faculty, or students. A valid SUNet ID is needed in order to enroll in a class.

Custom training workshops are available for this program

Technology training sessions structured around individual or group learning objectives. Learn more about custom training


University IT Technology Training sessions are available to a wide range of participants, including Stanford University staff, faculty, students, and employees of Stanford Hospitals & Clinics, such as Stanford Health Care, Stanford Health Care Tri-Valley, Stanford Medicine Partners, and Stanford Medicine Children's Health.

Additionally, some of these programs are open to interested individuals not affiliated with Stanford, allowing for broader community engagement and learning opportunities.