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Designing with the Stanford Identity Guide using Adobe Illustrator

Class Sessions

Date Delivery Method Cost
  • Thu Sep 22, 9:00 am to 12:00 pm
Live Online - 1 session $300

Class Code

ITS-1459

Class Description

Effective immediately in response to COVID-19, most Technology Training classes will be delivered online until further notice.

In advance of each session, Tech Training will provide you with a Zoom link to your class, along with any required class materials.


 

Get an overview of best practices to create design projects that work within the Stanford University Identity Guide using Adobe Illustrator. This session is an introduction for learning how to design with a consistent Stanford brand voice.

Learning Objectives:

By the end of this class, participants will have the opportunity to:

  • Understand what a basic style guide is in industry and in higher education
  • Gain familiarity with the Stanford University Identity Guide
  • Understand the Stanford brand “voice” as defined in the Identity Guide
  • Get an overview of Adobe Illustrator to help create Stanford-branded design solutions
  • Learn about resources available to you at Stanford for a deeper learning and help with the Stanford brand and communications

Design Concepts Covered:

  • Graphic elements included in the Stanford identity guide
  • How to use Stanford brand elements for your department communications
    • Logos
    • Color
    • Graphic elements
    • Iconography
    • Photography
    • Typography

Topics Include:

  • Stanford University logos, variations, correct use and exploring the logo generator
  • Use of the Stanford brand, color, graphic elements, iconography, photography
  • Principles of typography, photography, iconography in the context of the Stanford brand: best practices, leading, kerning
  • Adobe Illustrator: Demonstration of best practices for utilizing Stanford templates, design, composition, and typography

Prerequisites: No prior experience is necessary. Just bring your creative and open mind.

Note: Although this class will feature a demonstration with Adobe Illustrator, the application is not required.



University IT Technology Training classes are only available to Stanford University staff, faculty, students and Stanford Hospitals & Clinics employees. A valid SUNet ID is needed in order to enroll in a class.