Most Technology Training classes will be delivered online until further notice.
Before each sesson, Tech Training will provide a Zoom link for live online classes, along with any required class materials.
Get an overview of best practices to create design projects that work within the Stanford University Identity Guide using Adobe Illustrator. This session is an introduction for learning how to design with a consistent Stanford brand voice.
Learning Objectives:
By the end of this class, participants will have the opportunity to:
- Understand what a basic style guide is in industry and in higher education
- Gain familiarity with the Stanford University Identity Guide
- Understand the Stanford brand “voice” as defined in the Identity Guide
- Get an overview of Adobe Illustrator to help create Stanford-branded design solutions
- Learn about resources available to you at Stanford for a deeper learning and help with the Stanford brand and communications
Design Concepts Covered:
- Graphic elements included in the Stanford identity guide
- How to use Stanford brand elements for your department communications
- Logos
- Color
- Graphic elements
- Iconography
- Photography
- Typography
Topics Include:
- Stanford University logos, variations, correct use and exploring the logo generator
- Use of the Stanford brand, color, graphic elements, iconography, photography
- Principles of typography, photography, iconography in the context of the Stanford brand: best practices, leading, kerning
- Adobe Illustrator: Demonstration of best practices for utilizing Stanford templates, design, composition, and typography
Prerequisites: No prior experience is necessary. Just bring your creative and open mind.
Note: Although this class will feature a demonstration with Adobe Illustrator, the application is not required.
