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Designing with the Stanford Identity Guide using Adobe Illustrator

Class Sessions

Date Delivery Method Cost
  • Tue Feb 1, 9:00 am to 12:00 pm
Live Online - 1 session $300

Class Code


Class Description

Effective immediately in response to COVID-19, most Technology Training classes will be delivered online until further notice.

In advance of each session, Tech Training will provide you with a Zoom link to your class, along with any required class materials.


Get an overview of best practices to create design projects that work within the Stanford University Identity Guide using Adobe Illustrator. This session covers the proper use of the Stanford University logos, colors, fonts and typography.

Learning Objectives:

By the end of this class, participants will have the opportunity to:

  • Learn how to design within the Stanford Identity guide
  • Gain familiarity with the guide itself and basic creative and design concepts
  • Apply design concepts with step-by-step instructions in Illustrator to create your own design solution.
  • Explore the following design concepts.

Design Concepts Covered:

  • Design process: research, creative brief, mission statement, defining values, ideation, naming, comps, design 
  • Elements of Graphic Design: form, contrast, color, balance, proportion/scale
  • Typographic composition: size, scale, weights, placement
  • Font selection: serif, sans-serif, subject, theme, emotion
  • Adobe Illustrator: step-by-step learning to create the designs
  • Technical: file-preparation, printing, social media

Topics Include:

  • Brief History of the Stanford University logo design
  • Elements of Graphic Design
  • Principles of Typography: best practices, leading, kerning
  • Adobe Illustrator: setting up documents, shape tools, type tool, pen tool, using layers, color modes and swatches, file preparation for production and posting online

Prerequisites: No prior experience is necessary. Just bring your creative and open mind.

Requirement: Installation of Adobe Illustrator on your device, or a free trial license.

University IT Technology Training classes are only available to Stanford University staff, faculty, students and Stanford Hospitals & Clinics employees. A valid SUNet ID is needed in order to enroll in a class.