AI for Marketing: Smarter Strategy, Content, and Campaign Design

Artificial intelligence is reshaping how marketing strategy, content, and campaigns are developed. This interactive, two-session workshop examines how AI tools can support ideation, streamline workflows, personalize messaging, and help create cohesive marketing assets.

Participants use tools such as ChatGPT and Gemini to generate brand-aligned content, refine messaging through structured prompts, and evaluate outputs for tone, clarity, and audience alignment. The workshop emphasizes responsible use, brand safety, and the role of human judgment in AI-supported marketing.

The instructor will demonstrate how to design a reusable Canva template and apply structured prompts to generate marketing-ready visuals and messaging. The workshop concludes with practical approaches for integrating AI into ongoing marketing workflows with consistency and accountability.

Participants will have the opportunity to:

1. Describe foundational AI concepts and their influence on digital marketing strategy.
2. Apply AI tools such as ChatGPT and Gemini to generate brand-aligned marketing ideas and draft content.
3. Assess AI-generated outputs for tone, audience alignment, credibility, and brand safety.
4. Examine opportunities for automation, personalization, and workflow optimization within marketing campaigns.
5. Develop a cohesive AI-assisted marketing asset that combines structured prompting with Canva-based visual design.

Module 1: AI Foundations in Marketing

• What AI is and is not
• The evolving role of AI in digital marketing
• Ethical considerations and brand safety
• Human and AI collaboration models

Module 2: AI Tools for Marketers

• Overview of ChatGPT and Gemini
• Prompt structure and foundational techniques
• Structured prompting frameworks for marketing tasks
• Iteration strategies for improving output quality

Module 3: Brand-Safe Idea Generation and Copy Development

• Generating campaign concepts
• Drafting headlines, taglines, and social content
• Developing long-form content such as emails, landing pages, and blog posts
• Refining copy through iterative prompting

Module 4: AI-Driven Marketing Automation

• Personalization at scale
• Workflow optimization opportunities
• Repurposing content across channels
• AI-assisted content calendar development

Module 5: Copy Creation and Iteration Deep Dive

• Tone calibration prompting techniques
• Audience segmentation prompts
• A/B variation generation
• Editing AI outputs for voice, credibility, and consistency

Module 6: Canva Integration and Prompt Best Practices

• Designing a reusable marketing template in Canva
• Aligning visuals with AI-generated messaging
• Prompting for layout suggestions, visual direction, and brand alignment
• Export and deployment considerations

Access to a free ChatGPT account and Canva is required.