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How do I create Stanford-branded short links?

Wednesday, June 23, 2021

Create Stanford-branded short links using in the Vanity URL tool. Simply add a memorable keyword to, and within minutes, your Stanford web resource will have a URL that users can more easily remember and type. You don’t need a subdomain to create Stanford-branded short links.

For example, clean up a long URL like with a short, friendly URL like

How it works

  1. Log in to the Vanity URL tool.
  2. Click Request New GOTO Short URL.
  3. Enter a keyword(s). (Example: peters-staff).
  4. Enter the long URL (Example:
  5. Choose a Workgroup that will manage this record. (Note: You must be a member of the Workgroup. Workgroup members have the ability to edit, add or delete links. To get set up with a Workgroup, please submit a Help request.).
  6. Adjust the expiration date, if necessary. The maximum is one year and annual renewal is required.
  7. Click Request.

Your URL should be live within five minutes.

More information and resources

Need help? Submit a Help request.

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