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Vanity URL

With UIT’s new Vanity URL service you can create and manage custom Stanford URLs to redirect your website traffic.

Vanity URLs provide a shorter and more descriptive address that is easy to remember, type and share. For example, a URL like emailcalendar.stanford.edu is easier to type and quicker to identify than uit.stanford.edu/service/emailcalendar.

With your custom Stanford URL, you can also use the service to create short links to direct people to specific pages. For example, a URL like emailcalendar.stanford.edu/register is simpler and more memorable than uit.stanford.edu/service/emailcalendar/register.

Features

With the Vanity URL tool, you can:

  • Replace a long web address with one that is shorter and more descriptive
  • Use Stanford Workgroup integration to :
    • Manage the Vanity URL destination 
      <domain>.stanford.edu goes to reallylongandunwieldly.stanford.edu/path1/path2/path3/bunchofcharacters/index.html
    • Renew, delete or set the expiration date on the Vanity URL or short links
    • Add a short link on the Vanity URL to go another location <domain>.stanford.edu/<slug>

Designed for

Current faculty, staff, and students; departments, research groups, and officially registered student groups.

Requirements

  • The Vanity URL must meet the requirements set out in the Stanford.EDU Name Assignment Policy.
  • An organization's Vanity URL must closely and unambiguously match its recognized title.
  • The Vanity URL must not already be in use or reserved.

Rates

Free of charge

Get started

  • To create and manage subdomains or Short URLs, log in to the Vanity URL tool with your SUNet ID.

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Last modified November 24, 2021